Iqra Ayub

Welcome

i'm Iqra Ayub
SEO Specialist, Digital Marketer, Content Writer.

Results-driven SEO Specialist with 6+ years of hands-on experience driving organic growth for clients across eCommerce, tech, healthcare, and professional services. Proficient in technical SEO, on-page optimization, link building, and content strategy.

Technical SEO

On-Page SEO

Off-Page SEO

Keyword Research

Link Building

SEO Copywriting

Content Strategy

Website Auditing

Local SEO

Google Search Console

SEMrush

Ahrefs

Blog Writing

Website Copywriting

Schema Markup

Core Web Vitals

Competitor Analysis

GA4 Reporting

Meta Tag Optimization

Content Audits

about myself

10+ years of experience
300%+ organic traffic growth

95%

SEMrush

92%

Ahrefs

88%

Moz

91%

Google Analytics 4

87%

Ubersuggest

A Professional Overview of My Background and Expertise

Results-driven SEO Specialist with 10+ years of hands-on experience driving organic growth for clients across eCommerce, tech, healthcare, and professional services. Proficient in technical SEO, on-page optimization, link building, and content strategy.

I combine data-backed keyword strategies, technical site optimization, and SEO copywriting to deliver measurable improvements in rankings, traffic, and conversions for clients worldwide.

get to know me contact me

what i do?

Turning Content & SEO Into Measurable Growth

Data-driven SEO and content strategies that improve rankings, traffic, and conversions

Keyword Research & SEO Strategy

Data-backed keyword plans and SEO roadmaps that target the right traffic, topics, and business goals.
SEO Copywriting & Blog Writing

SEO content that ranks in search and reads naturally — blog posts, articles, and page copy built around real keyword strategy.
Technical SEO & Website Audits

I find and fix the technical issues holding your site back from ranking — crawlability, speed, indexing, and site health with a clear prioritized action plan.
On-Page SEO Optimization

I optimize every page so Google understands your content and visitors convert — titles, headings, internal links, and intent-aligned copy.
Off-Page SEO & Link Building

I earn high-quality backlinks through white-hat outreach, guest posts, and competitor-informed link strategies that build real authority.

Work Experience

An SEO Specialist with 10+ years of proven results

IQWrites Digital Marketing Agency

Feb 2020 – Present

SEO Specialist & Founder

Plan and execute end-to-end SEO campaigns across eCommerce, tech, healthcare, and professional services.

Achieved 300%+ organic traffic growth for multiple clients through systematic on-page and off-page optimization.

helotech.net

Jan 2015

Creative Writer (Freelance)

Produced SEO-optimised technology articles and blog posts targeting relevant search queries.

Applied keyword research to inform content topics, headings, and internal linking structure.

Self-employed

Oct 2013 – Present

Blogger & Content Creator

Manage personal blogs covering lifestyle, technology, and general interest topics.

Apply SEO fundamentals — keyword targeting, meta optimisation, and internal linking — to grow readership organically.

my featured work

portfolio

Performance Marketing

Performance Marketer at Adoro

Technical SEO

Technical SEO Audit & Performance Optimization

Website Design & SEO

Photography Website Refresh and SEO Improvement

Copywriting & Landing Pages

High-Converting Landing Page Copy for Lead Generation & Sales Growth

Social Media Marketing

Content Curation and Writing for Social Media Growth

view all work contact me

Achievements

Recognition & Awards

2021

Freelancer of the Year – Youth Parliament

2022

Icon of the Year – State of Youth

2023

Excellence Award – CPC

Asad M.

Upwork Client · 5.0 ★

Great Communicator

Upwork Client

SEO Strategy Project · 5.0 ★

Iqra started our contract with a meeting to outline the plan that we would work to. She gave regular updates and worked independently to a high quality. Very pleasant to communicate with, and very knowledgable in her field. I would certainly recommend her SEO work.

Stefan R. A.

Social Media Content · 5.0 ★

I had a great experience working with Iqra on content creation. She delivered high-quality texts that were clear, well-structured, and perfectly aligned with the project requirements. I especially appreciated her attention to detail and her ability to capture the right tone and message. Communication was smooth throughout the entire collaboration, and she consistently met deadlines. She was professional, responsive, and easy to work with. I highly recommend Iqra to anyone looking for a reliable and skilled copywriter, and I would definitely work with her again in the future.

Kate M.

Facebook Content · 4.0 ★

The writer was communicative and followed the brief, and I appreciate the time and effort put into the project. For this type of social media content we needed hooks and captions that felt more relatable and closely connected to what was happening in the videos. I appreciate the work and wish her the best with future projects!